Introduction
Print Souq is an on-demand printing and fulfillment portal that turns personal or business ideas into brands and products. The company is launching a new print-on-demand website which will offer hundreds of products that customers can customize or upload their own designs
Objective
To help customers easily navigate via the platform and showcase the design features with custom settings.
Challenge
The main challenge of this project is to create a tutorial video that is concise, informative, and visually appealing. The video should be able to effectively communicate the key features of the design tool to customers and encourage them to use it.
Solution
To help customers easily navigate and use the website, we decided to create a 60-second tutorial video on how to use their design tools.
To create an effective tutorial video, the company decided to follow these steps:
- Identify the key features of the design tool: We worked with their design team to identify the main features of the design tool that would be most important for customers to know. This included how to upload their own designs, how to customize existing designs, and how to preview their designs before placing an order.
- Create a storyboard: Once the key features were identified, the company created a storyboard that outlined the flow of the tutorial video. The storyboard included a script, illustrations, and notes on how the visuals and audio would work together.
- Record the voice over: With the storyboard in place, we recorded the voice narration for the tutorial video. To make sure to use clear and concise language that was easy to understand, even for customers who may not be familiar with design tools.
- Create the visuals: Using the storyboard as a guide, we created the visuals for the tutorial video. Combination of animations, screenshots, and text overlays to clearly show customers how to use the platform and make a custom design of their own.
- Edit and produce the video: Once the audio and visuals were complete, the company edited and produced the tutorial video. They added music and sound effects to make the video more engaging and polished the final product until it was ready for release.
Result
The tutorial video created by our company was highly effective in helping customers use the design tool on the new website. The video received positive feedback from customers, who found it easy to follow and informative. As a result, the company saw an increase in customer engagement and an uptick in orders on the new website.
Conclusion
Creating a tutorial video can be a powerful way to help customers learn how to use a new website or product. By identifying the key features, creating a storyboard, recording clear audio, and using engaging visuals, companies can create tutorial video that are concise, informative, and visually appealing. The success of the tutorial video created for the Print Souq website shows the impact that a well-crafted tutorial video can have on customer engagement and sales.
