Onboarding Videos for Ernst & Young Digital Products
Creating engaging onboarding videos to enhance digital audit processes for a global audit and consulting company.
Introduction
Ernst & Young – global audit and consulting company that provides audit, consulting, tax, business risk, technology and security risk services worldwide.
They decided to launch a new digital products to enhance digital audit processes inside the company. They asked us to help them with creating several onboarding videos to represent their digital products.
The main requirements are to create 3 minutes onboarding video for EY (based on the script) that showcases product capabilities and main benefits to stakeholders.
Objective
Showcase in a clear, visible manner how each digital product improves the internal audit system and fosters investor confidence.
Challenge
Ideation for the concept that will help better convey the concept and give clear understanding of the product benefits. Choosing right visual sequence with the right rhythm.
Solution
Our Approach
Strategic Content Planning
We collaborated closely with EY stakeholders to understand their digital products' unique value propositions and target audience needs, ensuring our videos would address specific pain points in the audit process.
User-Centric Storytelling
Rather than focusing on technical features, we crafted narratives around how EY's digital products solve real problems for auditors, highlighting time savings and improved accuracy throughout the audit workflow.
Visual Clarity & Engagement
We developed custom infographics and visual elements that simplified complex concepts, making the benefits immediately apparent to viewers regardless of their technical background.
Stakeholder Feedback Integration
Throughout the production process, we conducted review sessions with key stakeholders, incorporating their feedback to ensure the videos would resonate with internal audiences and drive adoption.
Results & Impact
The onboarding videos helped EY's audit teams around the world start using their digital tools much faster. The videos explained the benefits clearly and made the tools easier to learn, which saved EY time and money on training. Stakeholders especially liked how the videos took complicated technical features and explained them in a way that showed how they could actually help regular users in their daily work.
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