SaaS Onboarding Videos
- Reduce churn by making users feel supported and guided
- Highlight key features so users discover value faster
- Cut support tickets by answering common questions proactively
- Replace boring documentation with engaging 2-minute videos
- Guide users to their first success moment quickly
- Build confidence and reduce user frustration
Why Video Onboarding Matters
The data is clear: effective onboarding directly impacts your bottom line.
Our Process
Discovery & Current Stats
We take a snapshot of your current statistics - churn rates, drop-off points, downgrade rates, and support ticket volume. This baseline helps us develop a data-driven strategy and measure improvement after implementing video onboarding.
Content Strategy
We develop a strategic plan for your onboarding videos, determining the optimal format, length, and content for each stage of the user journey.
Script & Storyboard
Our team creates clear, concise scripts and visual storyboards that explain complex features in simple, engaging ways.
Production
We produce high-quality videos using screen recordings, animations, and motion graphics to demonstrate your product effectively.
Integration & Analytics
We help implement the videos within your product or platform and set up analytics to measure their impact on user adoption.
Case Study
Welcome new customers on Print Souq
Print Souq | Print On Demand Provider
Description
Print Souq is a print on demand provider that allows users to create and sell print on demand products.
Challenge
Onboarding non-technical users to create their first print on demand product.
Objective
Create engaging onboarding videos to help users quickly understand core features and create their first product.
Results
Significantly increased user retention and reduced support chat volume, helping non-technical users achieve their first success faster.
Frequently Asked Questions
How long should SaaS onboarding videos be?
Optimal length varies by purpose, but we generally recommend 1-3 minutes for feature demonstrations and 30-90 seconds for specific task tutorials to maintain user engagement and reduce the 35% of support tickets that come from onboarding questions.
Where should onboarding videos be placed in my product?
Videos should be strategically placed at key moments in the user journey - during initial signup, when introducing new features, or when users reach potential friction points. This is critical because 74% of users will switch to another solution if they find onboarding too complicated.
How do you measure the effectiveness of onboarding videos?
We track metrics such as video completion rates, feature adoption rates, time-to-value, support ticket reduction (typically 35% in the first month), and churn reduction (up to 50%). These metrics directly correlate to revenue impact and customer satisfaction.
What ROI can I expect from video onboarding?
The ROI is substantial. Video onboarding can reduce churn by up to 50% and cut support tickets by 35%. Given that 63% of customers consider onboarding when deciding to subscribe, investing in quality onboarding videos directly impacts customer acquisition and retention.
Get a Free SaaS Video Strategy Audit
We'll review your current onboarding or landing page, show you exactly where video would increase conversions, and deliver written recommendations within 48 hours.
Get Your Free Audit