Video Advertising
- Drive higher sales rates compared to static ads
- Increase ad engagement with video content
- Generate more conversions on Facebook and Instagram
- Achieve better ROI from video marketing
- Scroll-stopping hooks that capture attention instantly
- Platform-optimized creatives for YouTube, TikTok, Meta
Why Video Ads Outperform Static Ads
The numbers don't lie: video ads consistently outperform static images across every metric.
Our Process
Campaign Analysis
We review your current ad performance, target audience, and campaign goals to identify opportunities for improvement.
Creative Strategy
We develop a creative approach that resonates with your audience and aligns with platform best practices.
Video Production
We produce multiple ad variations with different hooks, messaging, and calls-to-action for testing.
Platform Optimization
We format and optimize videos for each platform's specifications and best practices (YouTube, TikTok, Meta).
Testing & Iteration
We analyze performance metrics and iterate on top-performing creatives to continuously improve results.
Frequently Asked Questions
What makes a good video ad?
Effective video ads capture attention in the first 3 seconds, clearly communicate value, address pain points, and include a strong call-to-action. They're also optimized for mobile viewing and platform-specific formats. The data shows video ads drive 48% higher sales rates than static ads, so getting these elements right is crucial.
How much better do video ads perform compared to static ads?
The performance difference is significant: video ads drive 48% higher sales rates, generate 612% more engagement (likes and comments), and achieve 30% more conversions on Facebook compared to static image ads. Plus, 93% of video marketers report strong ROI from video marketing.
How many ad variations should we test?
We typically recommend starting with 3-5 variations testing different hooks, messaging angles, and CTAs. This allows you to identify winners quickly while gathering performance data. Given that video ads generate 612% more engagement than static ads, testing variations helps you maximize that advantage.
What's the typical turnaround time for video ads?
Most video ad projects are completed within 1-2 weeks, depending on complexity and the number of variations needed. Rush delivery is available for urgent campaigns.
Can you help with ad campaign management too?
While we focus on creative production, we work closely with your media buying team and can provide recommendations based on creative performance data. We ensure your video ads are positioned to achieve the 48% higher sales rate advantage over static ads.
Get a Free SaaS Video Strategy Audit
We'll review your current onboarding or landing page, show you exactly where video would increase conversions, and deliver written recommendations within 48 hours.
Get Your Free Audit