We’re the Agency You Hire When You’re Tired of Explaining Your SaaS Product to Video Agencies.
Our founders didn't just stumble into SaaS video. They lived the problems you're facing - from both sides of the table.
The Problem We Lived (And Why We Started Povidom)
For nearly two decades, our co-founder was on your side of the table: building, launching, and scaling SaaS products. He lived the pressure of hitting growth targets and the frustration of burning cash on ad campaigns that didn't convert.
He hired video agencies that produced beautiful, generic fluff. He hired freelancers who required endless hand-holding and still got the core value proposition wrong. He saw firsthand how the gap between a complex product and a clear marketing message was where potential revenue went to die.
Meanwhile, our other co-founder was in the creative trenches, managing high-end video production. He saw clients with brilliant products but no clear strategy, leading to projects that looked great but failed to move the needle. He was tired of executing flawed plans.
Povidom was born from a simple, shared frustration: the agency we needed didn't exist.
We built Povidom to be the bridge between deep product understanding and world-class creative execution. We are the partners we always wished we could hire: a team that gets your business from day one, so you can stop explaining and start converting.
Our Founders
Michael Kovalchuk
Co-Founder & SaaS Strategist
With 20 years of hands-on experience building SaaS products from the ground up, Michael has lived every challenge you face - from user onboarding and feature adoption to the relentless pressure of lowering Customer Acquisition Cost.
He's managed development teams, architected conversion funnels, and understands user psychology on a fundamental level. He leads our strategy to ensure every video we produce is engineered to solve a specific business problem, not just to look good.
Michael focuses on strategy and conversion optimization.
Eugene Serg
Co-Founder & Creative Director
Eugene is the engine of flawless execution. As an expert in video production and project management, he has spent his career building and managing teams of elite creative talent to deliver projects for demanding clients.
He translates our strategic vision into a polished reality, ensuring every video is delivered on time, on budget, and at a quality standard that reflects your brand. He runs the entire production process so you can focus on your business.
Eugene is the head of production and creative execution.
The Povidom Difference: Why Our Story is Your Advantage
Working with us isn't like hiring a typical agency or a freelancer. Our unique founder combination creates a fundamentally better experience and delivers superior results.
You Get a Strategist, Not an Order-Taker.
Because our process is led by a SaaS veteran, we challenge assumptions and co-create the strategy with you. We don't just execute your brief; we make it better. This saves you from costly mistakes and ensures the final product is built on a foundation of proven conversion principles.
You Get Agency-Level Quality Without the Bureaucracy.
Because our creative founder manages the process directly, there are no layers of account managers to dilute your feedback. You get the quality and reliability of a top-tier agency with the speed and direct communication of a nimble, founder-led team.
You Get a Partner Obsessed with Your Metrics.
We started this agency to solve a business problem, not just to make videos. We are obsessed with the same metrics you are: CAC, trial-to-paid conversion rates, and ROI. We don't succeed unless you see a measurable lift in your numbers.
Ready to Work with a Partner Who Gets It?
If you're ready to stop wasting time and money and start creating video assets that drive real business results, we'd love to talk.
Book Your Free Conversion Audit(This is a 30-minute strategic call with our founding team to see if we're a mutual fit.)