Buyers are researching online for hours before they call a dealer. Povidom builds the video system that gets your inventory, your team, and your dealership trust into that window early enough to matter.
Page navigation
14 hrs
average research time before a showroom visit
Cox Automotive Car Buyer Journey Study 2024
95%
research online before contacting a dealer
Google / Cox Automotive
60%+
visit a dealer after watching a vehicle video
Google Consumer Research
4.5x
higher engagement from authentic UGC-style content
Industry benchmark cited in brief
The average buyer has watched hours of automotive video and shortlisted multiple dealers before making contact. If your dealership is absent in that stage, you are starting every sales conversation late.
14 hrs 19 min
More than seven of those hours are spent on video. The issue is not whether buyers are watching. It is whether they are watching your dealership or someone else.
Source: Cox Automotive Car Buyer Journey Study 2024
Problem
Today's buyer has already watched walkarounds, comparison videos, and test drives before they ever call a dealer. If your stock and your people are not showing up in that phase, you are losing the shortlist before the conversation starts.
95% research online first
Our fix
Povidom produces vehicle-led video that answers real buyer questions, creates emotional pull, and gives your dealership a stronger first impression across YouTube, Reels, Shorts, and search.
Built to move buyers from research to showroom
Problem
Most dealerships publish inventory, not trust. Without human faces, real tone, and content that feels alive, your online presence looks interchangeable with every other lot in market.
Trust has to exist before the visit
Our fix
We turn your team into recognizable talent through personality reels, behind-the-scenes cuts, and customer-facing content that makes the dealership feel familiar before the handshake.
Stronger recall, warmer inbound leads
Problem
Dealers keep paying for distribution, but weak creative leaks attention. If the video looks generic or forgettable, the budget cannot rescue it. The content has to carry the commercial load.
$543K average annual dealer ad spend
Our fix
We create platform-native short-form built for local reach, retargeting, and response. Each asset is mapped to a job: discovery, trust, or conversion.
Better creative efficiency across paid and organic
Inventory-first content that highlights features, positioning, and ownership appeal without sounding like a spec sheet readout.
Content that gives buyers a real sense of who they will meet and why your dealership feels easier to buy from.
Fast, repeatable clips for Reels, Shorts, and TikTok that keep your dealership visible between bigger campaign moments.
Stories, handovers, and review-led content that turns happy buyers into usable commercial proof.
Start with tighter visibility and trust, then move into a more embedded production relationship once the dealership needs higher cadence and stronger packaging.
Tier 01
The low-risk entry point for teams that know video matters but need a focused way to start without overbuilding the program.
Tier 02
The main content engine for teams that need consistency, stronger packaging, and a strategy that compounds over time.
Tier 03
An embedded content partnership for brands that need scale, repeatability, and original format development as a long-term asset.
Book a strategy call and we will pressure-test where your content is missing the buyer journey, which format mix matters first, and which tier fits the next quarter.