Tutorial Videos for Airlock 2FA Authentication App
Creating engaging tutorial videos to showcase functionality and improve user experience for a secure two-factor authentication app.
Introduction
Airlock 2FA is an app that offers simple and secure two-factor authentication and transaction approval using iOS or Android devices.
The app can only be used with websites that integrate with Airlock IAM as an authentication solution. The credentials from the website or an activation letter from the service provider (e.g., bank or insurance company) are required to use the app.
Airlock needed a better way to introduce potential users to the app's functionality and use cases, ensuring a seamless and smooth experience while better engaging with customers and prospective customers.
Objective
Airlock 2FA team needed to find a better way to introduce new potential users of the app in a way that showcased its functionality and use cases. They wanted to make sure that everyone has a seamless and smooth experience using the application, and help better engage with customers and prospective customers by making valuable information accessible via tutorial videos.
Challenge
One of the main challenges was to showcase product functionality in a simple way despite the app having several complex features. The videos needed to clearly demonstrate the security benefits while making the authentication process appear straightforward and user-friendly.
Strategy-Driven Solution
We created a series of 7 tutorial videos that showcased the key features and benefits of the Airlock 2FA app:
- Easy Onboarding
- Easy Migration
- One-Touch
- Transaction approval
- Passwordless
- Offline QR-Code
- Social Login
Airlock 2FA Tutorial Video
Airlock 2FA Tutorial Video
Our Approach
Feature Analysis & Prioritization
We worked closely with the Airlock team to identify and prioritize the most important features that needed to be highlighted in the tutorial videos, focusing on those that would provide the most value to users.
User-Centric Storytelling
We developed clear, concise narratives for each video that focused on real-world use cases, making complex security features accessible and understandable to users with varying levels of technical knowledge.
Visual Clarity & Step-by-Step Guidance
Each video was designed with clear visual cues, on-screen instructions, and step-by-step demonstrations to ensure users could easily follow along and implement the features themselves.
Multi-Platform Distribution Strategy
We developed a distribution strategy that made the videos accessible across multiple platforms, including the app stores, the Airlock website, and social media channels, maximizing reach and engagement.
Results & Impact
Downloads on Google Play and Apple App Store
Average app store rating after tutorial implementation
Increase in user retention rate
Implementation of tutorial videos with the right marketing strategy helped Airlock increase product engagement via major marketplaces and created a seamless customer journey. The videos significantly reduced the learning curve for new users, leading to higher adoption rates and improved customer satisfaction. The clear, visual demonstrations of security features also helped build trust in the app's capabilities, which is crucial for any authentication solution.
Want a free 30 minute consultation for your video marketing needs?
Schedule a quick call with Povidom team, we'll discuss your current strategy, your product needs and if creation of video assets is the right move for your SaaS.
Schedule Call