Video Production for KRAUS USA
Creating a promotional video for KRAUS USA's new Bolden™ Commercial Faucet to increase product sales and visibility.
Introduction
KRAUS USA is a leading manufacturer of kitchen and bathroom faucets based in New York. The company offers granite, stainless steel, ceramic, glass and solid surface bathroom and kitchen sinks and accessories, aiming to deliver affordable fixtures to its customers.
Our company received a project request from KRAUS USA to help them with creating a promotional video for their new product "Bolden™ Commercial Faucet".
The main requirement was to create a 50-second video with voice over, based on the script, existing footages, and to include a logo animation.
Objective
Create a video that will help the company increase product sales and visibility on the market.
Challenge
Ideation for the concept that will help customers better engage with the content. Create the right visual sequence of the pre-made footages with appropriate voice over.
Solution
Our Approach
Footage Analysis & Planning
We conducted a thorough overview of the raw footage and performed initial footage analysis to identify the most compelling visuals that would showcase the product's key features.
Video Editing Techniques
We selected specific video editing techniques to meet the project requirements, focusing on creating a seamless flow that would highlight the product's commercial-grade quality and functionality.
Color Grading & Visual Enhancement
We applied color grading improvements via several compositions in Adobe Premiere to enhance the visual appeal of the product and create a consistent, professional look throughout the video.
Audio Integration
We carefully checked the voice-over and sound files before proceeding to the next stage, then selected royalty-free music for the main audio track and assembled it with the video footage and voice over for a cohesive final product.
Results & Impact
The company has been leveraging this captivating video on multiple marketplaces, with the aim of boosting product visibility and reaching a wider audience.
The promotional video has contributed to the product's success across multiple retail platforms, helping KRAUS USA effectively communicate the Bolden™ Commercial Faucet's features and benefits to potential customers. The video's professional quality and engaging presentation have played a key role in the product's market visibility and positive reception.
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