Video Content Strategy
- Maximize brand exposure with strategic video content
- Drive strong ROI from video marketing efforts
- Turn social into revenue with data-driven strategy
- Increase website traffic through targeted campaigns
- Reach B2B decision makers where they make choices
- Platform-optimized content for YouTube, LinkedIn, and more
Why Video Content Strategy Matters
Strategic video content isn't just about views - it's about revenue, leads, and growth.
Our Process
Business & User Analysis
We conduct a thorough analysis of your business objectives, target audience, and existing content performance.
Touchpoint Mapping
We identify critical touchpoints throughout the customer journey where video content can have the greatest impact.
Strategy Development
We create a comprehensive video strategy aligned with your marketing goals, product roadmap, and user needs.
Content Planning
We develop a detailed content calendar with specific video types, topics, and distribution channels for each stage of the funnel.
Content Creation
We create engaging video content tailored to your target audience and distribution channels based on the strategy.
Measurement Framework
We establish KPIs and analytics frameworks to track performance and continuously optimize your video content strategy.
Frequently Asked Questions
How long does it take to develop a video content strategy?
Typically 2-4 weeks, depending on the complexity of your product and market. This includes research, analysis, strategy development, and creating the implementation roadmap. Given that 90% of marketers see increased business exposure from strategic social media marketing, investing this time upfront pays significant dividends.
What kind of results can I expect from a video content strategy?
The data is compelling: 93% of video marketers report strong ROI from video marketing, 75% of marketers see increased website traffic, and 39% of B2B companies generate direct revenue from social media. YouTube drives the most social media traffic for 98% of leading SaaS companies.
How often should we update our video content strategy?
We recommend quarterly reviews to assess performance and make tactical adjustments, with a more comprehensive strategy update annually or whenever you have significant product changes. This ensures you stay aligned with the 75% of B2B buyers who use social media to inform purchasing decisions.
Can you help implement the strategy after it's developed?
Absolutely! We offer end-to-end services including strategy development, video production, and implementation support to ensure your video content strategy delivers measurable results. Our goal is to help you join the 90% of marketers seeing increased exposure and the 39% generating direct revenue from social media.
Get a Free SaaS Video Strategy Audit
We'll review your current onboarding or landing page, show you exactly where video would increase conversions, and deliver written recommendations within 48 hours.
Get Your Free Audit